Indonesia is a land rich in diverse food ingredients, stretching from Sabang to Merauke. This natural abundance is not just a source of pride but also holds the potential to introduce iconic culinary heritage to the world—boosting tourism and the economy.
However,
Many of Indonesia’s iconic culinary traditions are losing their significance, and numerous local ingredients are in need of renewed attention to ensure they are better recognized and utilized. Once deeply rooted in philosophy and history, Indonesia’s culinary heritage is slowly fading.
If Vietnam has Pho, Thailand has Pad Thai, Japan has Sushi, and Korea has Kimchi…
then what about Indonesia?
"Searching for Indonesia's Iconic Culinary Treasures to Go Global
Together, Let's Elevate Indonesia by Uniting Tradition and Innovation."
Supported by the Indonesian Ministry of Tourism and Creative Economy and Wonderful Indonesia, and in collaboration with the Trade Attaché in Canberra and ICAV, the winners of CIPTA RASA CERIA from each region will have the opportunity to participate in the Melbourne Food & Wine Festival in Melbourne, Australia. They will also gain valuable insights from Indonesian entrepreneurs and F&B experts who have successfully expanded their businesses to the export market in Australia.
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